Printing and Industry Terms
Pantone Matching System (PMS):
A book of standardized color usually in a fan format used
to identify, match and communicate colors in order to produce
accurate color matches in printing. Each color has a coded number
indicating instructions for mixing inks to achieve that color.
Please feel free to use our Color Chart as a guide if you do
not have access to a PMS Chart.
Sometimes the factory will have to charge a small fee to
custom blend a special color that you have requested. If you
select from their normal colors, you will be able to avoid this
Artwork that is black and white and has very clean, crisp
lines that make it easy to scan and suitable for photographic
An image produced by breaking the subject into small dots
of varying intensities of gray ranging from white to black.
Printers cannot print right to the edge of a paper sheet.
To create that effect, the printer must use a sheet, which is
larger than the document size. Then the printer prints beyond
the edge of the document size, then cuts the paper down to the
correct document size.
Imprinting an item with a person's name using one of several
methods such as laser engraving, hot stamping, debossing, sublimation,
or screen printing, just to name a few.
General term used to describe the styles of lettering available
Set-up Charge / Screen Fee / Plate Charge:
A fee charged by the manufacturer for labor and materials
needed in order to transfer your logo to the printing method.
A silk-screen requires a screen fee for every color, this is
needed to manufacturer the screens that will be needed for printing
your logo. A deboss or hot stamp requires that we make you a
metal plate for which the machine makes your imprint witch is
otherwise known as a plate or a die. Digitizing for embroidery
is the most expensive process; we need to make you a digitized
tape so the stitching machine can recreate your logo on fabric.
Many of these setups are outsourced to companies who specialize
in correctly making these items, and the fees are the costs
for this service. Often times we will keep your plate, screen,
or mold on hand for a few years for reorders, this way you will
not have to pay another setup charge again.
Design stitched onto fabric through the use of high-speed,
computer-controlled sewing machines.
Sample of the material fabric, embroidered with the desired
artwork in the colors specified for the imprint.
Usually there is no setup charge on exact reruns of an order.
This may vary depending on the item and manufacturer.
Impression of type or artwork on paper so the correctness
and quality of the material to be printed can be checked. All
of our non rush orders will receive a paper proof to make sure
your order will be completed as you desire. For rush orders
proofs are waived.
An actual physical sample of the product itself produced
and sent for approval before an order goes into production.
This process has high costs due to the labor involved, and having
to slow production at the factory to make one sample.
The amount of time needed to produce and ship an order, once
an order has been received and approved. Stock products with
a one-color imprint usually ship within 10 working days. Custom
products and those with multi-color imprints may require longer
The number of pieces that were printed in excess of the quantity
specified/ the production run of fewer pieces than the amount
specified. The industry standard on most products is +/-5%,
with the exception being on paper and plastic bags. They can
range from +/-10-25%. Supplier’s bill on the actual quantity
shipped. Most suppliers will print more than ordered in case
there is a problem with a few items.
A fee charged for changing the imprint copy on a product
either at time of the original proof approval or upon a re-order.
These are the prices for which we discount your items based
on the quantity you would like to purchase.
Where we ship direct from the factory to your location. An
order shipped to more than one location will be charged a fee
for each additional destination. This option is not always available
on all products.